Beginnings and Endings

By Doug Southworth

I’ve been giving some thought to starting up a blog on the Eminent Performance site for a few months now. As happens to most new initiatives when you already have a full schedule, it kept getting pushed to the back burner.

There were several good reasons to get moving on it – regular, fresh content for the site which helps drive search engine rankings; a place to talk about news and ideas that may not fit well in our other media outlets; a chance to flush out a thought where I have the power to proofread and revise, which is a luxury I don’t have on the podcast.

There were equally compelling questions which made me not want to start. Does anyone actually read blog posts anymore? Does anyone really want more content from me? Will I be able to be disciplined enough to write posts, even short ones, on a regular basis? Will I have enough content to pull that off? Where’s the time going to come from anyway?

Not exactly deep, life changing questions, I know, but they did keep me from moving on this earlier. But today, something happened: Joey D announced that he is leaving UTVUnderground. Let that sink in for a second. The face, the heart, and the soul of one of the largest, most recognizable UTV advocate groups in the world is leaving.

Joey D at the finish of the Baja 500. Photo courtesy of UTVUnderground.

In reading his final story for UTVUnderground there were several things he wrote that struck a chord with me, not the least of which was the story of his humble origins in the sport, the hard work he put in, and the payoff later down the road; not in terms of money, but of experiences. People met. Joys shared. Lives touched. All things that drive Chad and me to keep moving on with Eminent Performance. All things that he would have missed out on had he talked himself out of starting up a UTV forum a decade ago, or decided to not stay with it when it wasn’t instantly popular.

So, here’s my first blog post. I don’t know where it’s going to take us. I don’t know if it will add any real value to what EP is doing. I don’t know if anyone is even going to read this. What I do know is that I love the UTV community, being at the races, promoting local drivers, traveling to new destinations, and bringing those experiences back to whoever wants to hear about them. I’ve gotten to meet some amazing people, make new friends, share incredible experiences. Anything I can do that will help ensure more of the same is worth the time and effort in my book.

Here’s to beginnings and endings. Right as Eminent Performance is starting a new chapter, UTVUnderground is ending one. We wish you well in your new adventure Joey. Thank you for the perfect example of what can happen when you pursue something because you love it, not because you know exactly where the path will lead.

We do know that there’s a lot of good things on the horizon for EP, and we’re glad to have you all along for the ride.

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